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February 06, 2012
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Verizon Wireless Rocks Mobile Music as Chocolate by LG Makes Its American Debut

BASKING RIDGE, NJ and SAN DIEGO, CA — Verizon Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) are bringing the hottest mobile device to the U.S. with the debut of Chocolate by LG. Available exclusively through Verizon Wireless, Chocolate is the ultimate mobile phone, loaded with hot features, such as V CAST, V CAST Music, and fabulous tools like VZ NavigatorSM, all packaged within a smooth slider design.

Chocolate by LG is a work of art – both in looks and features – with its sleek, ultra-thin minimalist style and silky-smooth slide design, users will be lured in by Chocolate’s glowing red touch sensitive keypad. V CAST Music customers can browse, preview, download and play high-quality digital music from their phones over Verizon Wireless’ broadband network or in the Verizon Wireless V CAST Music online store. With more than 1.3 million songs to choose from, Verizon Wireless customers can download the songs they love most, accessing their music collection anywhere they go.

“In a world where quality wireless service is a table-stake, Chocolate sets a new standard for wireless handsets,” said John Stratton, Verizon Wireless vice president and chief marketing officer. “This is a lifestyle device that reflects the discerning taste of a customer who relies upon the Verizon Wireless network to stay connected, but wants a device that speaks to the innovation and personalization that can be achieved with music.”

In addition to its advanced multimedia capabilities and chic styling, Verizon Wireless has included the features customers have come to expect including V CAST Video and 3D Games, a 1.3 mega pixel camera, Bluetooth® capabilities, a microSDTM memory expansion slot that supports the newest SanDisk 2GB cards and access to VZ Navigator and turn-by-turn navigation with audible voice directions to most addresses in the U.S.

“We agree, Chocolate by LG is this year’s must-have mobile device,” said Mr. Juno Cho, president of LG Electronics MobileComm U.S.A, Inc. “With sophisticated American users in mind, this is the next generation of the Chocolate design for the U.S. Verizon Wireless’ features and functionalities, such as V CAST and V CAST Music, make Chocolate the ultimate entertainment and communication device.” Read more at vzw.com

 

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Did You Know?    
 
 
Treatment is one of the starting blocks in the development process
The treatment takes the outline a step further, adding depth to character and story by filling in missing blanks. The treatment's main purpose is to tell the complete story before setting it in script form. Most are written in prose and range from ten to twenty pages. The treatment is the best place to hammer out initial story and character problems. Unless a script is sold on spec, most buyers require a treatment (or very detailed) outline from its writers before commencement of the actual screenplay. If financed independently, the treatment's often a part of the initial fundraising package.

 


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Entertainment Lawyers.com Terms

 


Today's Terms

Advertising

Definition:
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.

Proof

Definition:
A copy of an advertisement as it will appear once produced or printed.

Holding Fees

Definition:
In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.

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